<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>the copyhacker</title>
	<atom:link href="http://www.copyhacker.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.copyhacker.com</link>
	<description>Debugging bad copy</description>
	<pubDate>Mon, 15 Sep 2008 20:38:51 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
			<item>
		<title>Biowatch Medical</title>
		<link>http://www.copyhacker.com/2008/09/15/biowatch/</link>
		<comments>http://www.copyhacker.com/2008/09/15/biowatch/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 20:38:19 +0000</pubDate>
		<dc:creator>copyhacker</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/2008/09/15/biowatch/</guid>
		<description><![CDATA[
ADVANCING HEALTHCARE AND EXTENDING LIFE THROUGH TECHNOLOGICAL EXCELLENCE.
Biowatch Medical™ has developed a new type of long-term cardiac arrhythmia service utilizing an innovative monitoring device with a unique integrated electrode system that permits patients to be monitored for extended periods of time – days, months or even years.
Early detection, diagnosis and treatment of cardiac arrhythmias are [...]]]></description>
			<content:encoded><![CDATA[<div class="before">
<p><strong>ADVANCING HEALTHCARE AND EXTENDING LIFE THROUGH TECHNOLOGICAL EXCELLENCE.</strong></p>
<p>Biowatch Medical™ has developed a new type of long-term cardiac arrhythmia service utilizing an innovative monitoring device with a unique integrated electrode system that permits patients to be monitored for extended periods of time – days, months or even years.</p>
<p>Early detection, diagnosis and treatment of cardiac arrhythmias are vital to improving patient outcomes.</p>
<p>Biowatch Medical™ provides the medical community with a new methodology for identifying and classifying even the most difficult to detect infrequently occurring arrhythmias.</p>
<div class="attribution">(<a href="http://biowatchmed.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/biowatchmed.com');">biowatch medical</a>)</div>
</div>
<div class="after">
<p><strong>Early detection of cardiac arrhythmia can mean the difference between life and death.</strong> People who are at risk of a significant cardiac event may not be in a doctor&#8217;s office or near a phone when trouble strikes.</p>
<p><strong>What if you could know the moment such an event occurs?</strong></p>
<p><strong>Introducing a whole new level of cardiac monitoring.</strong> With our groundbreaking Vital Signs Transmitter, and certified in-house clinical monitoring service, patients can be monitored for unprecedented periods of time – days, months, <em>even years</em> &#8212; with no disruption of their daily routine or quality of life.</p>
<p><strong>Biowatch Medical. Advancing healthcare, extending life. Through technology.</strong></div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/09/15/biowatch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Answer Carolina</title>
		<link>http://www.copyhacker.com/2008/09/08/answer-carolina/</link>
		<comments>http://www.copyhacker.com/2008/09/08/answer-carolina/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 14:34:35 +0000</pubDate>
		<dc:creator>copyhacker</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/2008/09/08/answer-carolina/</guid>
		<description><![CDATA[
Answer Carolina integrates highly skilled operators with the latest telephony, internet and wireless technologies to create affordable, dependable answering services solutions. Accounts are customized with client&#8217;s greeting. Messages are delivered through any variety of methods: fax, pagers, cell phones, PDAs, email, voicemail, verbal message delivery and patching calls.
Clients can forward their phones to us for [...]]]></description>
			<content:encoded><![CDATA[<div class="before">
<p>Answer Carolina integrates highly skilled operators with the latest telephony, internet and wireless technologies to create affordable, dependable answering services solutions. Accounts are customized with client&#8217;s greeting. Messages are delivered through any variety of methods: fax, pagers, cell phones, PDAs, email, voicemail, verbal message delivery and patching calls.</p>
<p>Clients can forward their phones to us for after-hour emergencies, lunch breaks and call forward when busy. Operators answer your phone with the greeting you choose. Clients can expand their office staff and capabilities by using the answering service as an added employee.</p>
<p>Service can begin immediately. Most accounts can be established within 24 hours. There is no set-up fee, deposit, or hidden costs. Answer Carolina offers flat rate pricing for large call volume customers. Answer Carolina offers time based billing. Clients only pay for service that they use.</p>
<div class="attribution">(<a>answer carolina</a>)</div>
</div>
<div class="after">
<p>Let Answer Carolina pick up your phone. We guarantee Southern hospitality with every call.</p>
<p>Our technology is cutting-edge. Our service is efficient and affordable.  <strong>Answer Carolina is your extra employee.</strong></p>
<p><strong>Forward your phone to us for:</strong></p>
<ul>
<li>After-hours emergency response</li>
<li>Busy phone lines</li>
<li>Staff meetings</li>
<li>Lunch breaks</li>
</ul>
<p><strong>How do you like your messages?</strong></p>
<ul>
<li>Mobile phone</li>
<li>Email</li>
<li>Voice mail</li>
<li>Pager</li>
<li>Fax</li>
</ul>
<p><strong>Call us now!</strong></p>
<ul>
<li>No setup fees, deposits, or hidden costs</li>
<li>Flat-rate pricing for large-volume customers</li>
<li>Time-based billing. Pay only for the service you use!</li>
</ul>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/09/08/answer-carolina/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why We Do What We Do</title>
		<link>http://www.copyhacker.com/2008/09/08/why-we-do-what-we-do/</link>
		<comments>http://www.copyhacker.com/2008/09/08/why-we-do-what-we-do/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 11:26:55 +0000</pubDate>
		<dc:creator>copyhacker</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/2008/09/08/why-we-do-what-we-do/</guid>
		<description><![CDATA[Web guru Jakob Nielsen on the importance of clear web copy:

In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. 
Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links.

And the [...]]]></description>
			<content:encoded><![CDATA[<p>Web guru Jakob Nielsen on <a href="http://www.useit.com/alertbox/9710a.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.useit.com');">the importance of clear web copy</a>:</p>
<blockquote>
<p>In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. </p>
<p>Credibility can be increased by high-quality graphics, <strong>good writing</strong>, and use of outbound hypertext links.</p>
</blockquote>
<p>And the kicker:</p>
<blockquote>
<p>Measured usability was dramatically higher for [more concise copy] (58% better) and for [scannable copy] (47% better). And when we combined three ideas for improved writing style into a single site, the result was truly stellar: <strong>124% better usability</strong>.</p>
</blockquote>
<p>Got that?  Copywriting matters.  <strong>Good copy can more than double the effectiveness of your site.</strong></p>
<p>The incredible thing about this article is the date at the top: <strong>October 1997</strong>.  And yet we&#8217;re still having these discussions.</p>
<p>Thanks to my good friend <a href="http://blog.period-three.com/2008/08/21/writing-for-the-web/" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.period-three.com');">Gene</a> for reminding me of this oldie.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/09/08/why-we-do-what-we-do/feed/</wfw:commentRss>
		</item>
		<item>
		<title>After The Launch</title>
		<link>http://www.copyhacker.com/2008/08/25/after-the-launch/</link>
		<comments>http://www.copyhacker.com/2008/08/25/after-the-launch/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 22:03:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/2008/08/25/after-the-launch/</guid>
		<description><![CDATA[
Anyone who sells their expertise, knowledge, or know-how in any form or fashion is a service provider. Usually, if you think in terms of clients versus customers, you are a service provider. Some classic examples of professional service providers are accountants, attorneys, doctors, etc.
Today this category is all encompassing. Consultants, coaches, educators, writers, designers, financial [...]]]></description>
			<content:encoded><![CDATA[<div class="before">
<p>Anyone who sells their expertise, knowledge, or know-how in any form or fashion is a service provider. Usually, if you think in terms of clients versus customers, you are a service provider. Some classic examples of professional service providers are accountants, attorneys, doctors, etc.</p>
<p>Today this category is all encompassing. Consultants, coaches, educators, writers, designers, financial professionals, meeting planners, communication specialists, virtual assistants, web designers, talent management specialists all make the list. Almost all Business-to-Business (B2B) services fall under this category.</p>
<p>Our clients are very talented in their given field. What they struggle with is the marketing side of business. They lack the expertise needed to leverage the internet to attract qualified clients on a consistent basis.</p>
<div class="attribution">(<a href="http://www.afterthelaunch.com/is-this-you/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.afterthelaunch.com');">after the launch</a>)</div>
</div>
<div class="after">
<p>Everyone in business is selling something. What about you? If you sell your skills or expertise, chances are that you&#8217;re our type of client - you&#8217;re a professional service provider!</p>
<p>These days, professional service providers are everywhere. Coaches. Designers. Educators. Meeting planners. Talent management specialists. Writers. Get the picture?</p>
<p>If you&#8217;re anything like our typical client, you excel in your chosen field &#8212; but you may struggle with marketing your business. Keep reading &#8212; we can help!</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/08/25/after-the-launch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Disc Makers</title>
		<link>http://www.copyhacker.com/2008/08/06/discmakers/</link>
		<comments>http://www.copyhacker.com/2008/08/06/discmakers/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 12:20:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/2008/08/06/discmakers/</guid>
		<description><![CDATA[Ripped from the headlines:

Welcome to Disc Makers. In addition to being a full-service CD replicator, we are the fastest and easiest CD duplicator around. When you need help with short-run CD duplication, CD duplicators, CD printers, or affordable blank CDs look no further. We do everything in house: from glass mastering and replication to printing, [...]]]></description>
			<content:encoded><![CDATA[<p>Ripped from the <a href="http://www.digitalmusicnews.com/stories/081508disc" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.digitalmusicnews.com');">headlines</a>:</p>
<div class="before">
<p>Welcome to Disc Makers. In addition to being a full-service CD replicator, we are the fastest and easiest CD duplicator around. When you need help with short-run CD duplication, CD duplicators, CD printers, or affordable blank CDs look no further. We do everything in house: from glass mastering and replication to printing, packaging, and poly wrap. Plus, we offer other services like authoring, encoding, graphic design, and menu design.</p>
<div class="attribution">(<a href="http://www.discmakers.com/community/about/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.discmakers.com');">disc makers</a>)</div>
</div>
<div class="after">
<p>Need to duplicate a CD?  It&#8217;s fast and easy with us.  We do that and much more.  Printing?  Short-run duplication?  No problem.  Just want some affordable blanks?  We have those, too.</p>
<p>We handle the whole duplication process in-house: glass mastering, replication, printing, packaging, and poly wrap. We offer other services too:</p>
<ul>
<li>Authoring</li>
<li>Encoding</li>
<li>Graphic Design</li>
<li>Menus</li>
</ul>
<p>We&#8217;re Disc Makers.  We make CDs.</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/08/06/discmakers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Vidego</title>
		<link>http://www.copyhacker.com/2008/07/31/vidego/</link>
		<comments>http://www.copyhacker.com/2008/07/31/vidego/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 11:34:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/?p=18</guid>
		<description><![CDATA[
	
(We at Vidego know that no one reads anymore. So we&#8217;ve discouraged you from reading our boring copy by setting it in gray on a blue background. Instead, we&#8217;ve thoughtfully provided a video that plays when the page loads, whether you like it or not.)
(vidego)


Upload. Organize. Share. It&#8217;s easy with Vidego.

		VidegoPro gives you the power [...]]]></description>
			<content:encoded><![CDATA[<div>
	<img src="http://img.skitch.com/20080731-1ipanmm9k4f6xraj3h3ru3c4nu.jpg"></img></p>
<p>(We at Vidego know that no one reads anymore. So we&#8217;ve discouraged you from reading our boring copy by setting it in gray on a blue background. Instead, we&#8217;ve thoughtfully provided a video that plays when the page loads, whether you like it or not.)</p>
<div class="attribution">(<a href="http://videgopro.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/videgopro.com');">vidego</a>)</div>
</div>
<div class="after">
<p>Upload. Organize. Share. It&#8217;s easy with Vidego.</p>
<p>
		VidegoPro gives you the power to deliver your video content. With the world’s largest content delivery system, your rich media gets where you need it to go, fast. With our powerful analysis tools, you&#8217;ll know who&#8217;s watching and where. Stand out from the noise with Vidego.
  </p>
</div>
<div>&nbsp;</div>
<div>
  <img src="http://img.skitch.com/20080731-e18wx431mhx4e6k179d7netmhb.jpg"></img></p>
<p>I&#8217;m not even going to bother with this one.</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/07/31/vidego/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Caucho</title>
		<link>http://www.copyhacker.com/2008/07/24/caucho/</link>
		<comments>http://www.copyhacker.com/2008/07/24/caucho/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 11:10:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/?p=15</guid>
		<description><![CDATA[Caucho has over 8,000 customers whose mission critical applications rely on the Resin application server. Celebrating its 10th year, Caucho has earned a global reputation for supporting its products by a team of engineers devoted to quality customer service and a rapid bug fix and feature request program. Release cycles are 8-10 weeks.  
Resin is open [...]]]></description>
			<content:encoded><![CDATA[<div class="before">Caucho has over 8,000 customers whose mission critical applications rely on the Resin application server. Celebrating its 10th year, Caucho has earned a global reputation for supporting its products by a team of engineers devoted to quality customer service and a rapid bug fix and feature request program. Release cycles are 8-10 weeks.  </p>
<p>Resin is open source, easy to configure, fast and reliable. Caucho customers include Fortune 500 companies, governments, major banking institutions, hotels, airlines and well known companies such as CNet, Kodak, the Toronto Stock Exchange and Evite.</p>
<div class="attribution">(<a href="http://caucho.com/about/" onclick="javascript:pageTracker._trackPageview('/outbound/article/caucho.com');">caucho</a>)</div>
</div>
<div class="after">
<p>Our 8,000 customers rely on the Resin server to run mission-critical applications. In 10 years of business, we&#8217;ve earned our reputation for world-class support. We offer devoted customer service and frequent upgrades. We crave feedback and feature requests.</p>
<p>Open source. Easy to configure. Reliable. Ever hear those three things mentioned together? Resin is all of the above. Ask C|NET, Evite or Salesforce.  Banks, airlines and governments are running our software. What does that tell you?</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/07/24/caucho/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Dimdim</title>
		<link>http://www.copyhacker.com/2008/07/21/dimdim/</link>
		<comments>http://www.copyhacker.com/2008/07/21/dimdim/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 07:39:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copyhacker.com/?p=6</guid>
		<description><![CDATA[
Dimdim is the world’s free web meeting where you can share your desktop, show slides, collaborate, chat, talk and broadcast via webcam with absolutely no download required for attendees.
(dimdim)


Work together. Share video. Talk. For free.Let Dimdim host your next meeting. No download required!

]]></description>
			<content:encoded><![CDATA[<div class="before">
<p>Dimdim is the world’s free web meeting where you can share your desktop, show slides, collaborate, chat, talk and broadcast via webcam with absolutely no download required for attendees.</p>
<div class="attribution">(<a href="http://dimdim.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/dimdim.com');">dimdim</a>)</div>
</div>
<div class="after">
<p>Work together. Share video. Talk. For free.<br />Let Dimdim host your next meeting. No download required!</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/07/21/dimdim/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Channel Intelligence</title>
		<link>http://www.copyhacker.com/2008/07/16/channel-intelligence/</link>
		<comments>http://www.copyhacker.com/2008/07/16/channel-intelligence/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 23:20:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://beta.copyhacker.com/?p=4</guid>
		<description><![CDATA[
Helping consumers easily find and buy products is our primary goal. We accomplish this through innovative suites of marketing services for manufacturers, retailers and publishers. We understand how important the Internet is in facilitating commerce transactions and have designed our products to meet the needs of each online channel that influences the consumer’s buying process [...]]]></description>
			<content:encoded><![CDATA[<div class="before">
Helping consumers easily find and buy products is our primary goal. We accomplish this through innovative suites of marketing services for manufacturers, retailers and publishers. We understand how important the Internet is in facilitating commerce transactions and have designed our products to meet the needs of each online channel that influences the consumer’s buying process on the Web and in brick and mortar stores. Our products help our customers strengthen and protect their brands online while also increasing sales and maximizing the return-on-investment from online advertising programs.</p>
<div class="attribution"><a href="http://www.channelintelligence.com/corporate/index.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.channelintelligence.com');">(channel intelligence)</a></div>
</div>
<div class="after">
There are people out there that need your products.  You have an amazing brand that you want to promote and protect.  We connect the two of you.  </p>
<p>We understand the Internet and the role it plays in the buying process.  We&#8217;ve made our experience available to you.  Whether you&#8217;re in retail, manufacturing or publishing, we have a suite of marketing services customized to your unique business needs.   With our help, you&#8217;ll supercharge your sales and maximize your ROI.
</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.copyhacker.com/2008/07/16/channel-intelligence/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
