Archive for September, 2008
Answer Carolina
Monday, September 8th, 2008- After-hours emergency response
- Busy phone lines
- Staff meetings
- Lunch breaks
- Mobile phone
- Voice mail
- Pager
- Fax
- No setup fees, deposits, or hidden costs
- Flat-rate pricing for large-volume customers
- Time-based billing. Pay only for the service you use!
Why We Do What We Do
Monday, September 8th, 2008Web guru Jakob Nielsen on the importance of clear web copy:
In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.
Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links.
And the kicker:
Measured usability was dramatically higher for [more concise copy] (58% better) and for [scannable copy] (47% better). And when we combined three ideas for improved writing style into a single site, the result was truly stellar: 124% better usability.
Got that? Copywriting matters. Good copy can more than double the effectiveness of your site.
The incredible thing about this article is the date at the top: October 1997. And yet we’re still having these discussions.
Thanks to my good friend Gene for reminding me of this oldie.
