Archive for September, 2008

Biowatch Medical

Monday, September 15th, 2008

ADVANCING HEALTHCARE AND EXTENDING LIFE THROUGH TECHNOLOGICAL EXCELLENCE.

Biowatch Medical™ has developed a new type of long-term cardiac arrhythmia service utilizing an innovative monitoring device with a unique integrated electrode system that permits patients to be monitored for extended periods of time – days, months or even years.

Early detection, diagnosis and treatment of cardiac arrhythmias are vital to improving patient outcomes.

Biowatch Medical™ provides the medical community with a new methodology for identifying and classifying even the most difficult to detect infrequently occurring arrhythmias.

Early detection of cardiac arrhythmia can mean the difference between life and death. People who are at risk of a significant cardiac event may not be in a doctor’s office or near a phone when trouble strikes.

What if you could know the moment such an event occurs?

Introducing a whole new level of cardiac monitoring. With our groundbreaking Vital Signs Transmitter, and certified in-house clinical monitoring service, patients can be monitored for unprecedented periods of time – days, months, even years — with no disruption of their daily routine or quality of life.

Biowatch Medical. Advancing healthcare, extending life. Through technology.

Answer Carolina

Monday, September 8th, 2008

Answer Carolina integrates highly skilled operators with the latest telephony, internet and wireless technologies to create affordable, dependable answering services solutions. Accounts are customized with client’s greeting. Messages are delivered through any variety of methods: fax, pagers, cell phones, PDAs, email, voicemail, verbal message delivery and patching calls.

Clients can forward their phones to us for after-hour emergencies, lunch breaks and call forward when busy. Operators answer your phone with the greeting you choose. Clients can expand their office staff and capabilities by using the answering service as an added employee.

Service can begin immediately. Most accounts can be established within 24 hours. There is no set-up fee, deposit, or hidden costs. Answer Carolina offers flat rate pricing for large call volume customers. Answer Carolina offers time based billing. Clients only pay for service that they use.

Let Answer Carolina pick up your phone. We guarantee Southern hospitality with every call.

Our technology is cutting-edge. Our service is efficient and affordable. Answer Carolina is your extra employee.

Forward your phone to us for:

  • After-hours emergency response
  • Busy phone lines
  • Staff meetings
  • Lunch breaks

How do you like your messages?

  • Mobile phone
  • Email
  • Voice mail
  • Pager
  • Fax

Call us now!

  • No setup fees, deposits, or hidden costs
  • Flat-rate pricing for large-volume customers
  • Time-based billing. Pay only for the service you use!

Why We Do What We Do

Monday, September 8th, 2008

Web guru Jakob Nielsen on the importance of clear web copy:

In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.

Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links.

And the kicker:

Measured usability was dramatically higher for [more concise copy] (58% better) and for [scannable copy] (47% better). And when we combined three ideas for improved writing style into a single site, the result was truly stellar: 124% better usability.

Got that? Copywriting matters. Good copy can more than double the effectiveness of your site.

The incredible thing about this article is the date at the top: October 1997. And yet we’re still having these discussions.

Thanks to my good friend Gene for reminding me of this oldie.